Wheels in Motion Benicia

Website direction study

Three complete homepage candidates

Wheels in Motion / Benicia

Same shop. Three ways to move.

Each direction keeps the shop practical, local, and service-first. The difference is how loudly the design leans into action sports, product, or First Street history.

01Local / editorialFirst StreetA confident neighborhood shop with deep Benicia roots, practical service, and a little skate-zine edge.View direction 02Action / high energyMotion LabThe most aggressive direction: bold type, hardgoods energy, and an action-sports pace without losing the local voice.View direction 03Clean / product-ledBay LinesA crisp, modern retail direction that gives bikes, shop boards, and service an equally polished place to land.View direction